Live Video for Successful Branding

5-Steps Checklist Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1, GO! The motto of Web 2.0 is “Everything will be exposed” (Christodoulides, 2009). It transformed branding from a one-sided bowling game into a…