Click on the image to read Master thesis on the subject of Corporate brand identity – brand image alignment.
IKEA IS PLACING AR ON THE MAP
Click on the image to read the IKEA Play & Augmented Reality Brief.
Live Video for Successful Branding
5-Steps Checklist Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1, GO! The motto of Web 2.0 is “Everything will be exposed” (Christodoulides, 2009). It transformed branding from a one-sided bowling game into a…